![]() "Olly" was chosen as the name of the company as it was neither " pharma-sounding" or "folksy." The packaging of the vitamins was also made to be bright and feature a smiley face on the O in Olly. While most of the vitamins come in gummy form, some products are sold as softgels. Ryan sought a brand that would be user-friendly for the consumers rather than using "typical round jars" or pills, Ryan employed square containers and gummy vitamins. Since Olly is focused on providing "ostensible benefits" rather than ingredients, their products combine supplements instead of selling them individually. In 2021, Olly's headquarters in San Francisco won a San Francisco Design Week award in the Interior Design category. Instead of focusing on their website, the brand "enthusiastically embraced brick-and-mortar retailers as its main selling channel," and would come to be sold at other stores like GNC, CVS, and Albertson's, among others. Olly products were sold at Target exclusively in its first year. In its first year operating, the company broke even in its first year. In April 2015, Olly debuted their first 20 products in Target stores. Īfter meeting with Target executives, Ryan and Olly co-founder Brad Harrington began work on the vitamin company. Ryan stated that he "couldn't find a worse aisle than the nutritional supplement aisle," calling it "dated and filled with uninspiring brands and mediocre product." Ryan and Harrington both recall being in a store in Boulder, Colorado, where "strangers would just come up to and ask how many milligrams of zinc they should take." Afterwards, the two began brainstorming on an idea for a vitamin company with the aim to "simplify" them and make its focus on "end benefit versus the individual ingredients." Additionally, the brand caters to the millennial cohort. He had trouble selecting a brand for the health & wellness category. Later, in 2014, Ryan worked with Target on a program that emphasized eco-friendly products. In 2012, Olly founder Eric Ryan sold his Method company to Ecover. Olly (stylized OLLY), also known as Olly Public Benefit, is an American company and brand of vitamin supplements and other products. ![]()
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